Tag Archives: Marketing Webinar

Zapier: Workflow Automation for Business

Posted on by Douglas Karr
37
Zapier Workflow

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of … Continue reading →

GoodData: SaaS On Demand Business Intelligence

Posted on by Douglas Karr
42
GoodData BI

As marketers, we’re deluged with data. Just yesterday I was developing an SEO progress report that brought me from rank tracking, Webmasters data, Google Analytics data and Hubspot to incorporate the key metrics and align the reporting to ensure it was accurate. Business Intelligence (BI) solutions have been around in the Enterprise space for quite a while and were typically a client/server installation with long implementation cycles… sometimes years. A BI solution would enable me to output the data from each of those systems and build a central repository that … Continue reading →

How Relationships Drive Revenue Webinar Series

Posted on by Jenn Lisak
58
How Relationships Drive Revenue Webinar Series | Marketing Tech Blog

During the month of June, my friends and clients, Right On Interactive and TinderBox, joined forces to create a fantastic webinar series about how relationships drive revenue. Right On Interactive, a sponsor of the Marketing Tech Blog, provides a marketing automation solution with a focus on winning, keeping, and growing relationships.  TinderBox is a SaaS online sales proposal software  that makes it easy to create multimedia, cohesive sales proposals for your prospects. Both have amazing insight into the marketing and sales industries, which they have shared in this webinar series. This … Continue reading →

Webinar: 8 Tips for Digital Design

Posted on by Jenn Lisak
88
Webinar: 8 Tips for Digital Design | Zmags

Fantastic digital design is a necessity in this fast-moving, high tech world. Not only does your design need to be aesthetically pleasing, but it has to be functional on multiple platforms, engaging for your readers, and optimized. Our client, Zmags, is a digital catalog publishing provider, providing incredibly rich digital engagement experiences for retailers. Creating rich digital experiences for their impressive list of clients has provided them with valuable insight into digital design. As a result, the Director of Marketing Programs, Kathleen Goodwin, and Director of Clients Projects, Ashley Bistran would like to … Continue reading →

Monetate: Test, Target and Personalize

Posted on by Douglas Karr
52
Site Optimization

We’ve shared infographics from the folks at Monetate on Shopping Cart Abandonment, Free Shipping versus Discounting, Targeting Website Traffic, and the Cost of Website Testing and Website Testing Beyond the Landing Page. But have you actually taken a good look at Monetate itself? Monetate is a company that specializes in optimizing your site for improved conversion rates through testing, targeting and personalization. Monetate’s Agility Suite offers 5 different solutions: Monetate TestLab – Easily turn ideas into A/B/n or Multivariate Tests. Make testing quicker and more powerful than you ever thought … Continue reading →

3 Reasons I’m Hosting My Webinar with ReadyTalk

Posted on by Isaac Pellerin
Readytalk Launcher

I’ve got a webinar next week — 3 Ways to Sell Without Fear with Chris Baggott — and I want to make sure it is executed as smoothly as possible, so I’m using ReadyTalk. Here’s why. I was first introduced to ReadyTalk after having a webinar meltdown with GoToWebinar. I had 3 guests on the show from Denver, San Francisco, and London. More than 200 patient and gracious attendees hung in there as we dealt with extensive audio and visual delays. So I needed to find a provider with the … Continue reading →