Tag Archives: weather targeting

Infographic: Ways to Target Your Website Traffic

Posted on by Douglas Karr
124
How to Target Your Site

We’re behind on customization of our mobile and iPad versions of the new theme on the Marketing Technology blog… it’s in the works, though! One thing you will notice is that, based on the categorization of the post, we have different advertisements on the page. We did this by customizing our own dynamic widgets and utilizing iSocket for self-service placement of the ads. There are many more ways to target your audience than the device they’re utilizing, though, and this infographic from Monetate speaks to them. Recent average order size, … Continue reading →

Indy is StartUp Friendly

Posted on by Lorraine Ball
207

Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy.  In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here in Indianapolis. Douglas Karr on Judging at StartUp Weekend

Indiana: Measured Marketing Capital of the World

Posted on by Douglas Karr
170

TechPoint is formally announcing Indiana’s Measured Marketing Initiative, a national media relations campaign to position Indiana as the leader of a fast-growing, emerging technology business category that TechPoint has coined as measured marketing. The Measured Marketing Initiative’s Goals: Raise awareness that this region is developing some of the most sophisticated product and service organizations in the country when it comes to result-based marketing efforts and technologies. Generate customers for existing businesses through national promotions. This, in turn, will help us to continue to recruit the most talented graduates from Indiana … Continue reading →

West vs Midwest Round II

Posted on by Doug Heinz
188

PREAMBLE Last week, I was on a panel at The Combine – 2010 called Go West: Former Midwesterners that have moved to the Silicon Valley share their stories. I was one of four people discussing our personal stories and it set off a firestorm on Twitter and went Cat 4 when Doug Karr posted his reactions when he recapped the Combine 2010 here. All these feelings were entirely justified given the shallow nature of the format, which is ripe for cheeky sound-bites, but insufficient for really shedding light on something that deserves more … Continue reading →

The Combine Reviewed: West Meets Midwest

Posted on by Douglas Karr
191

This weekend, I’m at The Combine in Bloomington, Indiana. The Combine is a display of talent, entrepreneurship and innovation. It’s an event about tech, specifically the people, ideas and environments that drive technology. I had the pleasure of running into Mike, founder of Sproutbox, at Blog Indiana and that was the last straw… I knew I had to attend. Mike even provided readers of the Marketing Tech Blog with a discount of 15%. I’m always thankful to folks in the tech community here that provide free and discount passes to … Continue reading →

Ever Heard of Plone? Six Feet Up?

Posted on by Douglas Karr
130

Michael posted on the blog in May, when he visited CMS Expo, that Plone was one of the tracks there. Plone? What’s a Plone? I recently found out… Plone is among the top 2% of all open source projects worldwide, with 200 core developers and more than 300 solution providers in 57 countries. The project has been actively developed since 2001, is available in more than 40 languages, and has the best security track record of any major CMS. It is owned by the Plone Foundation, a 501(c)(3) not-for-profit organization, … Continue reading →