10 Mobile Marketing Strategies

mobile-apps

When you talk about mobile marketing, I think almost every marketer gets a different picture of what kind of strategy you’re speaking about. Today we finished a comprehensive mobile training session with about 50 companies present. As Marlinspike Consulting worked with us on the training syllabus, it became clear that there’s a lot more to mobile marketing than one might think. Here are 10 Mobile Marketing Strategies to think about: Voice – somehow, this one always gets left out . Whether it’s simply linking a phone number on your site, … Continue reading

Infographic: Evolution of Marketing Automation

Evolution of Marketing Automation

This year there’s been a virtual explosion in the marketing automation industry. Where marketing automation systems used to only be affordable to large enterprise, required many resources to implement and manage, and were complex to use… today’s marketing automation systems are simple, elegant, and optimized for companies both large and small. Our Marketing Automation sponsors at Right On Interactive have been helping us understand the industry, the benefits and the incredible changes that are occurring. Ifbyphone is a leader in voice-based marketing automation. Systems like Ifbyphone can assist organizations to … Continue reading

WordPress: Seesmic Plugin

This was a fun project! With the API for Seesmic launching, I was chomping at the bit to post my videos on my blog so folks could see more videos from me. Utilizing the same architecture as some of the other WordPress plugins I’ve built, I built out a Seesmic WordPress plugin. This plugin was different because it required me to decode JSON and work quite a bit more with multi-dimensional arrays and PHP. Sorry if that sounds like greek to you… here’s some explanation. What’s an API? When you … Continue reading