I was telling someone the other day that I envision a day where every single web page for a website will have a corresponding video or series of videos. Perhaps it will be the opposite… every video throughout a series of videos on a site will have corresponding web pages. Either way, the Internet is quickly changing and video is being implemented successfully as part of an overall marketing strategy. Customer testimonials, explainer videos, demonstrations and leadership-style videos are attracting a ton of attention when they’re well-produced and incorporated in … Continue reading
I’m not a fan of companies risking it all on trying to go viral… most can’t get the formula down and risk too much. That doesn’t mean you can’t capitalize on the huge growth in viral videos, though. One HUGE statistic on this infographic from Masters in Marketing, The Economics of Going Viral, stands out… the advertising. Purchase consideration/intent increases 14.3% by the third viewing of an advertisement on a top tier video hosting site. That’s a pretty fascinating statistic and one that’s being taken advantage of by many marketers. … Continue reading
Having seen ten times as many viral strategies die than survive, I’m not sure I’m a huge believer that there’s some sort of viral winning algorithm. True that some agencies are much better than others… but I don’t believe that anyone can promise a viral strategy… unless they put up some BIG money and prizes to support it. That said, there are some common traits to viral strategies. Ultimately viral content needs to evoke some type of emotional response from a targeted audience that motivates them to share it with … Continue reading
Congratulations to JCPenney on this fantastic viral campaign. The Doghouse website has even more features and the video in high resolution. Check out the audio on the Get Out of the Dog House Page. Note: One minor improvement I would have made would have been to have an embedded share tag so folks don’t have to search the web!