Monetizing social media however requires a lot of effort. Fans may like a Facebook page but converting likes to buys requires serious groundwork. Most marketers are already at work building brand awareness through the social media. Raising the effort to ensure monetization require delivering engaging content and apps that drive people to making a purchase. Games, contests, discount coupons, exclusive offers, previews and samples are few content types that serve this purpose. Success depends on the promotional content being explicit about what is on offer, the content being relevant, or … Continue reading →