We recently had a company who wanted us to help promote their platform to investors, key people in the industry, and clients. The company didn’t have the funds to acquire our services so we requested some exclusivity and a percentage of the revenue or profit that may come from the growth or sale of the company. It’s not going to happen. They couldn’t imagine that we were asking for so much for such little effort on our part. Accessing Influence Aside from the risk of not ever getting compensated for … Continue reading
Regardless of price, value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service (SaaS) vendors utilize value-based selling to determine their price. That is, rather than pricing out a flat monthly rate or a rate based on usage, they work with the customer to determine the value the platform can provide and then work that back to a price that’s equitable for both parties. Here’s an example… email marketing. I can sign … Continue reading
Facebook’s IPO has come and gone already and there’s no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook’s users. No matter your thoughts the fact remains Facebook raised $16 billion in an afternoon after raising their target price twice and had the 3rd largest IPO ever. Kuno Creative recently took the Facebook IPO numbers and crunched them with the newest Pew Internet Research data on Facebook to determine The Real Value of a Facebook Friend.
When you’re going to open a store, you decide where to put the store, what to put in the store, and how do you get people to it. Opening a website, regardless of whether or not it’s a retail establishment, requires similar strategies: What’s going to be in your website? Where will your website be? How can people find it? How will you keep them? What’s going to be in your Website? Believe it or not, there are two keys to stocking a store. Most people pay attention to the … Continue reading