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Martech Zone articles tagged unsubscribe:

  • Email Marketing & AutomationReasons Why People Unsubscribe and How To Fix it

    10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It

    Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the top ten pitfalls that can lead to subscribers hitting the unsubscribe button. Each reason is a cautionary tale and a…

  • Email Marketing & AutomationEmail Deliverability Infographic and Troubleshooting Guide

    Infographic: A Guide to Troubleshooting Email Deliverability Issues

    When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! The first thing we should start with is getting an understanding of all of the elements that go into getting your email to the inbox… this includes your data cleanliness, your IP reputation, your DNS configuration (SPF and DKIM),…

  • Email Marketing & AutomationWhy You Should Unsubscribe Today!

    Why You Should Unsubscribe Today

    Each week, Martech Zone delivers an email via Mailchimp that automatically converts our feed to nicely formatted HTML email. Only a few thousand subscribers take advantage of it – a fraction of our weekly readership. That’s okay… it’s a niche and feeds those who want it. I don’t try to artificially grow the list; it’s got excellent retention and does…

  • Email Marketing & AutomationUnsubscribe Page Best Practices

    6 Best Practices You Should Follow When Optimizing Your Email Unsubscribe Page

    We’ve shared statistics on why people unsubscribe from your marketing emails or newsletters. Some may not even be your fault, as subscribers are inundated with so many emails that they need relief. Here are some key statistics: 53% of consumers reported getting too many emails from retailers. 45% unsubscribe because the emails aren’t mobile-friendly. 40% won’t unsubscribe if given the…

  • Content Marketing

    Email Marketing List Maintenance

    When’s the last time that you’ve retooled your email program to ensure your email lists are properly segmented and subscribers are getting the information that they want? So many marketers are attentive only to large subscriber counts… smaller email lists and targeted content always outperform mass media. Here’s the perfect maintenance email, received from WebTrends: The topics are nicely segmented…

  • Content MarketingMeasuring Engagement

    Do Comments Equal Conversions?

    I did some analysis of my blog this weekend to look for a correlation between my search engine results, my most popular blog posts, the posts with the most comments, and the posts that actually resulted in revenue due to consulting or speaking engagements. There was no correlation. Reviewing my most popular posts, you’ll find WordPress Contact Form, Huntington Bank…

  • Content Marketing

    Leveraging Web Analytics

    Many people look at the typical site configuration and they see a Web Site that points to a Call to Action and then they measure that Call to Action through Analytics, calling it a conversion. If you were to draw that out, it looks like this: The problem, of course, is that the Web Analytics is housing TONS of hidden…

  • Ecommerce and Retail
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    Where’s the Next Button?

    Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom…

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