Technology and Marketing Advice from New Media Marketing Experts
Sam Montgomery is a reader of the Marketing Technology Blog and contacted me regarding a story of a young football talent named Yuri Wright. Yuri was actively being recruited by Michigan State… up until some folks read his tweets. The tweets are displayed at Chat Sports and not safe for work (NSFW)… just know that they’re pretty vulgar. Yuri Wright, the 4-star CB from New Jersey, was once though to be headed to Michigan in the 2012 class. Earlier this … Continue reading
I love my peeps over at Column Five, but I think they may have tipped a few many watching reruns of Diggnation. Digg? Really? By any stretch of the imagination, Digg‘s grave has been Dugg and StumbleUpon is the one planting flowers. Too soon? Sorry folks… when the audience leaves, the social app dies. It’s social media evolution. But wait… really… we missed LinkedIn, too? Google Business? Are you kidding me? Perhaps it was something a little stronger than beer. … Continue reading
Pretty interesting account on the New York Times of how Phonedog is suing a previous employee to gain access to the Twitter followers on the account he set up as part of their social media outreach. By current employment standards in the country, I suppose PhoneDog is fully within their rights… the work you do on company time is typically owned by the company. However, social media has changed both the perception and interaction between companies and their network. It … Continue reading
Schmap has released a Twitter profile analysis tool that’s quite comprehensive. By doing a comparison analysis of your followers to other accounts, Schmap can provide you with a detailed analysis of where your followers come from, what professions they are, their demographics and even their influence. There’s a free basic analysis as well as a full analysis. The analysis pricing depends on what kind of account you’re analyzing but ranges from about $25 for a non-commercial user to $125 for … Continue reading
In 2011, Facebook passed Google as the #1 most visited site on the internet with 11% of the world’s population and the average user having 130 friends spending 700 minutes a month on the network. Every 60 seconds 510,000 comments are posted, 293,000 status updates and 136,000 uploaded photos. The numbers are simply mind-boggling and continue to increase. Overseas where folks don’t have electricity or broadband, they use cars to charge their smartphones and connect via mobile phone. The world … Continue reading
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to advance your career is advisable. But it’s also important to look outside the usual orbit to help form your perspectives. … Continue reading
Updated with the show! Mari is absolutely wonderful. Be sure to grab a copy of her book on relationship marketing from her site! We are happy to announce that we will be having Mari Smith, author of The New Relationship Marketing, on the Marketing Tech Blog Radio Show this Friday, November 18, at 3 p.m. EST. On our show, we will talk about her new book and the proven nine-step process for mastering relationship marketing. According to Mari, it’s about connecting with your prospects … Continue reading
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