Infographic: Determining Facebook and Twitter ROI

Facebook and Twitter ROI

I’m not sure I agree with the title of this infographic from InventHelp since it doesn’t actually educate one on how to determine the literal return on investment. More so, it’s a great infographic that shows where marketers should look for a return on investment by leveraging Facebook and Twitter. Within the infographic, a method of looking at the change in response before and after the campaign is one means of measuring the ROI… but that’s only accurate given all other strategies are constant. In a world of content marketing, … Continue reading