15 Tools for Hashtag Research and Management


Hashtag was the word of the year, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). Hashtags continue to have benefits for use in social media – especially as their use has expanded from Twitter, Google+ and now Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. Ever wonder who used the first hashtag? You … Continue reading

It’s Not Getting Easier for Marketers


Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the story and consumers or B2B … Continue reading