It’s been a fascinating year for marketers… so many technologies, advancements, and platforms to design, develop and deploy social strategies. In that time, I hope the information that we’ve provided has helped you to focus your attention on the metrics that drive results and the strategies that best grow your business. This infographic on the 2012 State of Social Media was developed for The SEO Company. Month by month, the infographic will stir some memories of changes in social media. It’s an interesting infographic that will make you pause and … Continue reading
Tag Archives: tweets
Infographic: Is Social Impacting Search Rank?
This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking. Google and Facebook aren’t really friends at this point – with Microsoft having access to Facebook activity, it’s doubtful that Google has any insight (although they may through third parties). I don’t doubt that Google is beginning to monitor social queues to help increase the relevance of its ranking algorithms. … Continue reading

