Transactional
Martech Zone articles tagged transactional:
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Ecommerce and Retail
13 Types of Triggered Email Campaigns You Should Implement
In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types of triggered emails as…
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Marketing Infographics
Marketing Automation Workflow
Neolane has developed this infographic as a fun way for marketers to explore the possibilities of marketing automation workflow. Customers take different nurturing paths and this subway analogy really works well to visualize them. Each subway line represents a different category of automation and include planned paths, behavioral paths, multi-touch paths, transactional paths and internal paths. The stations on the…