10 Features Missing From Your Blog

Some of the feedback I’ve received from readers is that I’ve not been providing a lot of feedback about blogging on The Marketing Technology Blog. So – today I thought I’d take a different approach and look at the technology around your blogging program to provide readers with a checklist of features to review and ensure their blog has. Robots.txt – If you go to the root (base address) of your domain, add robots.txt to the address. Example: http://www.marketingtechblog.com/robots.txt – … Continue reading

Add Your Site Location to your Sitemap with a KML File

You may not know this, but Google will actually index your site’s geographic location along with your other pages. This can be done best by supplying a KML file with your coordinates in an XML format – a format that’s easy to read by programming interfaces. Don’t let this intimidate you! It’s quite easy to build a KML file and add it to your site. In fact, I have a website that will build your KML file so you can … Continue reading