August is Speed Awareness Month! We just did some updates to the Marketing Technology Blog this week, including removing unused scripts, unused CSS, compressing our CSS files, and modifying our social buttons so that they load asynchronously after the page loads. Combined with an awesome hosting company and CDN (affiliate links), we’re finally making some headway – but we’re continuing to work on it! As our site continues to grow, we know that speed is of the essence. Here are some eye-opening stats for any business on web speed. You … Continue reading
The site is loading slow. I can’t tell you how many times I’ve received this message over the years when working with clients. Site speed is incredibly important… it can reduce bounces, keep visitors engaged, get your site ranked better in Google, and ultimately lead to more conversions. We love fast sites… it’s one of the first issues we attack with a client (and also why we host WordPress on WPEngine – that’s an affiliate link). Getting a note that the site is slow is frustrating because it could be … Continue reading
is with a terrible PowerPoint presentation. Jean Palmer Heck is a public speaker and public speaking coach who shared her book, Penguins, Peacocks and Pancakes with me. It’s a fantastic book for the PowerPoint impaired… that would be me. On the positive side, my PowerPoint slides have evolved over time and I’m following best practices more with each edit. Here’s a recent slide deck shared on the Promoting Your Program blog at Walker Information that I think is a fantastic example of a great presentation… with great advice for building … Continue reading
One of the benefits of working with a company that specializes in blogging for SEO is that it gives us some inside connections to SEO experts who have accomplished quite a bit of testing and experimentation. Today I had a discussion with someone who recommended a couple social media sites that can actually assist with your Search Engine placement. Surprisingly, Facebook came up in the conversation but not in the typical sense. Facebook actually has pages – a way for businesses and organizations to be part of Facebook without faking … Continue reading
Click through if you don’t see the video. Excerpt: You’ve seen Microsoft’s PowerPoint. But you’ve never seen an Internet-enabled, collaborative presentation tool like Sliderocket — until now. Here Mitch Grasso, CEO and founder, tells us about Sliderocket the company and then shows us a demo. Sliderocket is preparing for a public beta soon, sign up today.