Infographic: How to Use SMS to Win Love, Leads, Revenue

Text Messaging Infographic

Text messaging has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if they need help. Simply put, our agents that utilize the system close properties faster. Marketing texts have a 98% open rate, a 45% response rate and the conversion rate for leads … Continue reading

10 Mobile Marketing Strategies

mobile-apps

When you talk about mobile marketing, I think almost every marketer gets a different picture of what kind of strategy you’re speaking about. Today we finished a comprehensive mobile training session with about 50 companies present. As Marlinspike Consulting worked with us on the training syllabus, it became clear that there’s a lot more to mobile marketing than one might think. Here are 10 Mobile Marketing Strategies to think about: Voice – somehow, this one always gets left out . Whether it’s simply linking a phone number on your site, … Continue reading

Infographic: The History of Text Messaging

SMS History

It’s been 19 years since the very first text message was sent? The first text message was sent on December 03, 1992 to Richard Jarvis from Neil Papworth, who sent the message using his personal computer. The text message read Merry Christmas. Below is a timeline created by Tatango to help your readers understand how text messaging has evolved over the last 19 years. Text messaging alone is now a $565 billion industry and, aside from voice, the most common means of communicating through a mobile device internationally. Source: Tatango … Continue reading

Use Mobile to Acquire Email Subscribers

text-to-subscribe

Good friend and former colleague, Megan Glover, is now the Director of Marketing at Delivra. Delivra is an email service provider with a solid reputation for helping its customers here in the region. They’ve also been named one of the best companies to work at in Indiana. Recently, Delivra teamed up with great friend, Adam Small, CEO of Connective Mobile – a mobile technology and marketing firm. In a partnership with Connective Mobile, Delivra introduced Text to Subscribe, a unique and useful feature for email marketers. This week, I’ll be … Continue reading