Tag Archives: television

SocialTV = Video + Social + Interactive

Posted on by Douglas Karr
200
clipsync_moments

Video technology is skyrocketing… from retina displays, to big screens, to 3D, AppleTV, Google TV… people are sharing and consuming greater volumes of video than ever in history. Added to the complexity is the second screen – interacting with a tablet or mobile device while you’re watching television. This is the advent of SocialTV. While traditional television viewership declines, SocialTV is showing a lot of promise. SocialTV is increasing viewership, helping promotion and even driving direct sales. The possibilities are endless with SocialTV and the applications continue to launch at … Continue reading →

Infographic: Is YouTube Killing TV?

Posted on by Douglas Karr
236
TV Is Dead

Personally, I think we’ll have television around for my lifetime and then some. Unlike this infographic, I don’t believe that television is dead… I just think it’s going through a transformation. With hundreds of channels, the advent of Tivo and high bandwidth, what hurt television was the impact to commercials… not really YouTube. And the infographic below talks about Google’s share price, but neglects to show that YouTube doesn’t make any money, either! What is catching up, of course, is the ability for businesses to develop low cost video advertising. … Continue reading →

Infographic: Page Speed and Your Visitors

Posted on by Douglas Karr
233
Page Load versus Abandonment

One of the factors that’s very difficult or costly to impact is the speed at which your site loads. This is a constant battle here on the Marketing Technology blog… social integrations and advertising slow the page load times way, way down so we’re always trying to tune it up through a number of means. We know that we lose some visitors over it – especially if there’s a lot of traffic. Some companies don’t take load times seriously, but it has a huge impact on your site’s ability to … Continue reading →

Why You Can’t Just Copy Amazon.com

Posted on by Travis Smith
99

The Tuitive team is still trying to settle down after this year’s South By South West Interactive (SXSWi) conference in March. We all had a great time and learned a lot about the interactive community and what is coming next. There were loads of interesting sessions from a panel with the Gmail team to Cooking for Nerds, many of which have been popping up online.  I wanted to share one of my favorites with you. Revealing Design Treasures from the Amazon by Jared Spool Jared Spool is a leader in the … Continue reading →

Can Retailers Strike Gold on Facebook?

Posted on by Douglas Karr
58

According to Foresee… yes. Foresee is releasing some findings on some retail statistics associated with Facebook today. Here are some of their findings: 56% of shoppers to top e-retail websites who interact with social media websites have elected to ?friend? or ?follow? or ?subscribe? to a retailer on social networking sites like Facebook, Twitter and YouTube. This is an amazing testament to customer loyalty and interest in social engagement. Shoppers are actually choosing to engage in relationships with retailers on social sites. Facebook is, by far, the best place to … Continue reading →

Your 3 Min Video could Win a 50″ HDTV

Posted on by Douglas Karr
187

It doesn’t get easier than this! Get out your Flip cameras and show your talents off on YouTube. The Consumer Electronics Association is having a judged contest for their Digital TV: Convert Now! Contest, giving away a 50″ HDTV, Sony Blu-Ray player and Pioneer Surround Sound system. The contest ends December 10th and your 3 minute video will be judged for originality and creativity, aesthetic appeal, and the relationship of the content to the the theme (digital television conversion). All entries must be posted at YouTube’s DTV Transition site. Enter … Continue reading →