So many companies I work with focus so much of their time on their home page, navigation, and subsequent pages. Many of them are bloated, with unnecessary marketingese and pages that no one reads – yet they still ensure that they are out there. Designers and agencies sit down and develop the site with a great hierarchy in mind that typically looks like this: They hope that ‘link juice’ is properly flowed from the most important page in the hierarchy … Continue reading →

If you write for a blog, manage a website, or post to social networking applications such as Facebook or Twitter, photography probably plays an integral part of your content stream. What you may not know is that no amount of stellar typography or visual design can make up for lukewarm photography. On the other hand, sharp and vivid photography will improve users? perception of your content and improve the overall look and feel of your site or blog. At Tuitive … Continue reading →

When I launched a new site, I wanted to add some kind of feature to the blog that would highlight the new site. However, I didn’t want to make it overly obvious or take away from the blog itself. The answer was tiny, but had a huge impact… adding a tiny new image to the link in the navigation menu. (click through to the post to see it in action). I ran with the link for several days by itself … Continue reading →

Many of my friends are web designers – and I hope they don’t get upset at this post. First, let me start by saying that great web design can have a significant impact on the type of clients you attract, the response rates of prospects clicking through, as well as the total revenue of your company. If you believe a great product or great content can overcome poor design, you’re mistaken. The return on investment on great designs has been … Continue reading →