Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C, understand that work hours are changing and buying habits are changing. While retail outlets serve customers during the day and weekends, ecommerce is handling all of the other hours. If … Continue reading
A couple years ago, we actually had a meeting with some of the board at Cisco via Telepresence and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have put out this infographic on the power of in-person meetings. The demands of a distributed globalized marketplace have altered the way organizations communicate with colleagues, supplier/partners, and customers who may be separated by long distances. A global survey conducted by The Economist Intelligence Unit, sponsored by Cisco, assessed 862 … Continue reading
This month’s marketing technology video introduces a technology company that’s a bit different. No, we’re not starting to publish every agency’s video on the Marketing Technology blog – but we did want to provide some insight into a new wave of agencies. Branding, design and marketing agencies typically work with off-the-shelf solutions. This isn’t the case with SmallBox. Over time, the team at SmallBox has developed their own content management system that’s customized to the needs of each client they bring on. The software is agile and does have a … Continue reading
So many companies I work with focus so much of their time on their home page, navigation, and subsequent pages. Many of them are bloated, with unnecessary marketingese and pages that no one reads – yet they still ensure that they are out there. Designers and agencies sit down and develop the site with a great hierarchy in mind that typically looks like this: They hope that ‘link juice’ is properly flowed from the most important page in the hierarchy to the least important. That’s not the way it always … Continue reading
I am not a techy by training or nature, so I am always looking for tools which allow me to play in the tech community. Two and a half years ago, I discovered Wordpress, and for me it was a game changer.
And now, Wordpress 3.0 is scheduled for release on Monday. How much better will this new version be? The early reports from the Beta testers hints at some terrific new features. Continue reading
If you write for a blog, manage a website, or post to social networking applications such as Facebook or Twitter, photography probably plays an integral part of your content stream. What you may not know is that no amount of stellar typography or visual design can make up for lukewarm photography. On the other hand, sharp and vivid photography will improve users? perception of your content and improve the overall look and feel of your site or blog. At Tuitive we spend a good deal of time preparing other people?s … Continue reading