Tag Archives: Tablets

Providing a Consistent User Experience with HTML5

Posted on by Jenn Lisak
153
Using HTML5 across devices

The mobile marketplace is fragmented more than ever before, and with time, can become even more fragmented. Latest research by comScore Inc. covering the last quarter of 2012 reveals that Android has retained its position as the most popular OS in the mobile space. 53.4% of mobile devices now run on Android OS, and this represents a 0.9% rise from the previous quarter. Apple iOS powers 36.3% of all mobile devices, but has seen a larger growth in this period, with an increase of 2% from the previous quarter. Apple’s … Continue reading →

M-Commerce is Making Headway

Posted on by Jenn Lisak
140
M-Commerce statistics and predictions

There’s no doubt about it. More and more users are buying tablets and using them for e-commerce due the the convenience it provides. The latest report from eMarketer confirms this and predicts a surge in tablet commerce, turning the m-commerce into a $50 billion industry next year. The overall mobile commerce spending, including both tablets and smartphones, in 2012 was $24.66 billion, and this figure represented an 81% increase from the 2011 figures. That’s quite a staggering number. The eMarketer report predicts total ecommerce spending from tablet devices alone to … Continue reading →

Infographic: The State of Mobile Content Marketing

Posted on by Jenn Lisak
139
Mobile content marketing

With all the technology that is now available, content is being consumed in many different ways and on many different devices. While desktops and tablets are big players in the game, mobile devices seem to have a big influence on click through rates and browsing. In 2013, mobile content marketing will generate a large return on investment if done properly. We gathered research from our corporate blogging platform client, Compendium, and email marketing software client, ExactTarget, to show the impact of mobile marketing over the past couple of years and … Continue reading →

Webinar: 8 Tips for Digital Design

Posted on by Jenn Lisak
141
Webinar: 8 Tips for Digital Design | Zmags

Fantastic digital design is a necessity in this fast-moving, high tech world. Not only does your design need to be aesthetically pleasing, but it has to be functional on multiple platforms, engaging for your readers, and optimized. Our client, Zmags, is a digital catalog publishing provider, providing incredibly rich digital engagement experiences for retailers. Creating rich digital experiences for their impressive list of clients has provided them with valuable insight into digital design. As a result, the Director of Marketing Programs, Kathleen Goodwin, and Director of Clients Projects, Ashley Bistran would like to … Continue reading →