Our digital catalog publisher client, Zmags, recently conducted a survey on what consumers’ shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year and in-store purchases will go down. Digital catalogs are the 2nd most popular shopping destination after websites. If you’re an online retailer, this is important to think about and implement, especially on multiple devices. Some key findings include: Men are more likely to use tablets and mobile phones to make purchases … Continue reading
There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing aren’t that easy. Website – Does the company have a website that evokes a response from your audience that it’s both a trusted source of information and that the product … Continue reading
There’s something going on with the way I’ve been interacting online. As an avid reader and one who sits in front of a screen at least 8 hours a day, I’m finding that my behavior has changed significantly over the last year. I used to bring my laptop everywhere with me… now I don’t. If I’m working, I’m either at my office on a big screen or at home on a big screen. If I’m checking email or on the run, I’m often on my iPhone. But as I’m reading, … Continue reading
The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really starting to feel slow compared to all the new Macs coming out. At the time, I was watching a television show describing the MacBook Pro and I was on my iPad. As I start to think about my online buying habits, that seems to be the norm… I browse and … Continue reading
If you’ve got a Smartphone or Tablet, viewing websites can be a bit challenging. Google comes to the rescue with Google Currents. Google Currents is Google Reader on steroids, even allowing publishers to optimize their content and organize it using their Google Currents Producer. Be sure to subscribe to the Marketing Technology blog on Google Currents. We’ve got all of our sections segmented out, our radio show, videos and even our Google+ content!
We posted an infographic on Black Friday, and one on Cyber Monday… here comes an infographic with some early stats on the successful holiday season. Of course, where you find money you find crooks -and cybercrime is no different this holiday season. With holiday retail sales up this year… and many of those purchases coming by way of mobile device or tablet, Zonealarm has published this inforgraphic with 8 tips to keep online consumers safe. 70 percent of tablet owners will use their devices for holiday shopping this year. They … Continue reading