57% of People Are Not Recommending You Because…

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smartphone-tablet-adoption

57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know the Marketing Technology Blog is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming … Continue reading

Storehouse: Visual Storytelling for the iPad

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storehouse

We recently had a webinar on the science of storytelling with our friends at Cantaloupe.tv. It’s not new to sales and marketing, but for some reason, storytelling has really only begun to take notice in recent years. Consumers and business buyers have always converted easier when there’s an emotional tie between themselves and the brands they love… but it’s interesting how old, scripted and terrible … Continue reading

Socialbungy: Your Peer-To-Peer Marketing Platform

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socialbungy

Whenever a new advertiser signs up on our site and they have a marketing platform, we often take a deeper dive and do a blog post about them. SocialBungy recently signed up to advertise so we checked them out and wanted to share it with you. SocialBungy is an event marketing and lead capture tool for the iPad (or any tablet & PC) used to … Continue reading

Holiday Guide to Mobile Marketing

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mobile-apps-shopping-lists

Black Friday is almost here and 55% of consumers utilize a shopping app on their smartphone each week! We already shared a few infographics on holiday shopping and mobile like Why Your Business Should be Mobile-Ready for the Holidays and The Rise of Mobile Commerce, and the Benefit to Marketers. This infographic from Blue Chip Marketing provides data on just what kind of strategies those … Continue reading

Tablet & Mobile Shoppers Holiday Plans

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Tablet and Mobile Shoppers holiday plans

Our digital catalog publisher client, Zmags, recently conducted a survey on what consumers’ shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year and in-store purchases will go down. Digital catalogs are the 2nd most popular shopping destination after websites. If you’re an online retailer, this is important to … Continue reading

My Online Marketing Checklist in Prioritized Order

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check list

There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing aren’t that easy. Website – … Continue reading

The iPad Effect

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ipad

There’s something going on with the way I’ve been interacting online. As an avid reader and one who sits in front of a screen at least 8 hours a day, I’m finding that my behavior has changed significantly over the last year. I used to bring my laptop everywhere with me… now I don’t. If I’m working, I’m either at my office on a big … Continue reading

Pre-Purchase Habits of Shoppers

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Pre-purchase Tablet Habits

The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really starting to feel slow compared to all the new Macs coming out. At the time, I was watching a television show describing the MacBook Pro … Continue reading

MTB Now Available on Google Currents

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Google Currents - Marketing Technology Blog

If you’ve got a Smartphone or Tablet, viewing websites can be a bit challenging. Google comes to the rescue with Google Currents. Google Currents is Google Reader on steroids, even allowing publishers to optimize their content and organize it using their Google Currents Producer. Be sure to subscribe to the Marketing Technology blog on Google Currents. We’ve got all of our sections segmented out, our … Continue reading