Subscribers

Martech Zone articles tagged Subscribers:

  • Content Marketing
    kingdom subscriber

    100 Years Later: The Kingdom of the Subscriber

    This is an advertisement from May 1916 edition of Popular Mechanics from AT&T speaking to potential telephone subscribers. I often wonder how difficult it was to overcome the fear and trepidation such technology must have caused at the time. I also wonder how it compares to social media adoption and the Internet today. History almost always repeats itself. Telephones, like…

  • Analytics & Testing
    Acquisition and Retention

    4 Strategies to Convert New Visitors into Returning Ones

    We’ve got an enormous problem in the content industry. Practically every single resource that I read on content marketing is related to acquiring new visitors, reaching new target audiences, and investing in emerging media channels. Those are all acquisition strategies. The acquisition of customers is the slowest, most difficult, and costly means of increasing revenue regardless of any industry or…

  • Content MarketingB2B Online Marketing Playbook

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…

  • Content MarketingEmail marketing

    Does Animation in Emails Really Work?

    You have 30 seconds to capture your readers’ attention once they click on your email. This is definitely a small window. If you’re like me, then you might think that animation is a bit risky to use with email marketing, but you want to attract your recipients’ attention. So, what do you do? However, after going through our email marketing sponsor’s trend…

  • Content MarketingTime to Spring Clean that Email Marketing Program | Marketing Tech Blog

    Time to Spring Clean that Email Marketing Program

    It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are…

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