Infographic: As Predicted, 2013 Holiday Sales Went Mobile

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It wasn’t a surprise, given smartphone adoption, that mobile was going to have a huge impact on this year’s holiday sales. Social media is having more of an impact, but it pales in comparison to mobile’s impact. Of the sales that occurred, 38% of the online traffic came from smartphones and tablets according to IBM Digital. 21% of all online sales were made from those mobile devices. That’s a 5.5% increase over 2012! Overall, the four day shopping weekend continued to show online and mobile growth with consumers opting to … Continue reading

Infographic: Top Benefits of Social Media Marketing

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Wishpond created this infographic that illustrates the results of Social Media Examiner’s 2013 Social Media Marketing Industry Report. In the report, you’ll find: What social platforms marketers will focus on in the future The top social media questions marketers want answered How much time marketers invest with social media activities The top benefits of social media marketing and how time invested affects results The most used social media platforms Activities social media marketers are outsourcing This infographic shows how over 3,000 marketers are fairing in social media in 2013 as … Continue reading

Aggregate Statistics Can Steer You Wrong

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It’s been almost 20 years since I started in the media business. I’m thankful for opportunities that put me at the forefront of database marketing technologies back then. I’m also thankful that we quickly discovered database mining. Most of the tools at the time provided us with aggregate statistics across the entire database. But these aggregate statistics can really steer you wrong. With aggregate views of our customers, we would find out that our clients’ profile was of a certain gender, age, income and lived in a specific area. To … Continue reading

The Book Every Analytics Professional Must Read

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A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports guy… you may not be either. I seldom get excited about any college or professional sports game unless it’s a good Stanley Cup. If you don’t appreciate sports but you … Continue reading

JavaScript: Dynamically Generated Time List

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I’m not a programmer, but I get to program quite a bit. Today it was for an interface prototype where we would dynamically generate a list dropdown with times at 5 minute intervals. These time ranges can change based on the day selected (imagine selecting a date to return times to set an appointment… each day would have different times available). Rather than having to create the list manually, I utilizing some looping techniques with JavaScript to dynamically generating the list. Simply put in your ‘from’ and ‘to’ times using … Continue reading