Starbucks Mobile App

Martech Zone articles tagged starbucks mobile app:

  • Mobile and Tablet MarketingStarbucks Mobile App of the Year

    Starbucks: Designing The Perfect Mobile App

    On my next radio show, I’ll be discussing the Starbucks Mobile application which garnered the 2012 Mobile Marketer of the Year Award. In my opinion, it’s truly a great mobile application that bridges the marketing gap between online and in-store purchasing. Features that make the app so successful Usability – the application has a primary navigation bar across the bottom…

  • Marketing & Sales Videos

    Is the Google Cookie Crumbling?

    I have this theory that nothing is infinitely scalable. Successful businesses often outpace their ability to manage the growth, technologies that work great at a small scale seldom do the job at a huge scale… even employees are often promoted beyond their capabilities. Google has seen unprecedented growth the last decade.  For quite a while we’ve held them up to…

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