Sponsored Tweets

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  • Social Media & Influencer MarketingScreen Shot 2014 10 18 at 11.48.39 PM

    Celebrity Endorsement Tweets are Here!

    Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn’t see advertisements with celebrities every day, would we? Catherine Zeta-Jones’ endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile’s national sales jumped 25% during the campaign. Celebrity endorsements are now on Twitter, too! Why does celebrity advertising work? Celebrity advertising works on 3 different levels: Familiarity – we…

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