As an incoming college senior, I look back on my freshman college orientation weekend with a degree of embarrassment, and I’m sure I’m not alone. It’s probably a proven scientific theory that when thousands of 18 year olds are thrust into an awkward social situation, human instinct kicks in and everyone becomes overly enthusiastic about everything. During freshman orientation, you were probably best friends with everyone you met, and that guy you met on the first day? Was he really “The One”? Please tell me I’m not alone here. Unfortunately, … Continue reading
This is a fantastic infographic from Demandforce, Socially Devoted to YOU (I can hear the tune!). While many companies are struggling to measure the return on investment, the data in this infographic points to a problem much, much deeper. People are trying to connect with you through social media but you’re not there. It’s one thing to simply set up a Facebook Page for your business, but it’s another entirely to actively engage customers in conversation, respond to feedback or questions in real-time, and be socially devoted to your fan … Continue reading
The Psychology of Social Networking is an awesome infographic brought to us by the team at psychologydegree.net. Included is your typical stats about social media use and its proliferation into our lives. But the really interesting information can be found in the bottom half of the image, where the team gets to the heart of why we really use social networks. And guess what they found? Turns out for most of us, that our emotional attraction is tied much more to having our audience, than our desire to connect socially. Simply … Continue reading
Twitter has announced a set of new features which enhance both the search and discovery features. You can now search and you’re be shown relevant Tweets, articles, accounts, images and videos. These are the changes: Spelling corrections: If you misspell a term, Twitter will automatically show results for your intended query. Related suggestions: If you search for a topic for which people use multiple terms, Twitter will provide relevant suggestions for similar terms. Results with real names and usernames: When you search for a name like ‘Jeremy Lin,’ you’ll see results mentioning … Continue reading
Unlike other more traditional forms of marketing, social media marketing is as accesible to small business owners as it is to Fortune 500 companies. This infographic illustrates the impact of social media on your business. Continue reading
Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you need to know about these three often overlapping spheres of consumer influence.