Tag Archives: Social Media Marketing

Conversocial: Route Your Social Media Customer Service

Posted on by Douglas Karr
227
Conversocial Priority Response

Too many companies launch their social initiatives out of their marketing department without any plan for customer service issues. Consumers don’t care that you’re on social media for marketing… they just want their customer service issues taken care of. The irony is that poor customer service response will destroy social media marketing efforts altogether. Conversocial is purpose built for social customer service, providing a seamless workflow with robust and focused features. Features of Conversocial Intelligent Prioritization – Conversocial prioritization engine uses natural language processing and analysis of historic responses to … Continue reading →

Infographic: People over Posts, Humans over Handles

Posted on by Douglas Karr
203
How Social Media Lost Its Way

HubSpot has introduced Social Inbox, a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses, and provides context for social media interactions, replacing loud and interruptive tactics with marketing people love. Key benefits of the new application include: Integration with HubSpot’s Contacts Database: HubSpot will automatically match a prospect, … Continue reading →

Your Social Media Crisis Response Is Hurting Your Profession

Posted on by Robby Slaughter
100
Crying Man

There was no shortage of social media activity during the recent tragic events in Boston. Your Facebook and Twitter streams were overloaded with content referencing the minute-by-minute unfolding events. In fact, much of it would not make sense out of context. There is also no shortage of social media marketing brand managers who have chimed in on best practices during a crisis. Stacy Wescoe writes: “I had to stop myself and say, ‘No, people don’t need to see that now,’ and leave my Facebook page empty for the rest of … Continue reading →

How to Integrate Your Content Strategy & Social Media Campaigns

Posted on by Jayson DeMers
73
content-strategy

The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy has become even more important. Branded content is working wonders for many companies, and we’re not just talking about the content of websites here. We’re looking at well-crafted, skillfully packaged, … Continue reading →

How Not To Freak Out About Content Marketing

Posted on by Jesse Thomas
42
Content Marketing

So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s a tall order. Everyone has to be a content marketer these days. But don’t freak out. Really. Take a look at our presentation below for the step-by-step to making good — scratch that — awesomesauce … Continue reading →

Stop Talking And Listen

Posted on by Ryan Smith
121
Not Listening

Social media is social. We have all heard that a million times. The reason we have all heard this a million times is because it is the only single constant rule that can be proven about social media by anyone. The biggest problem I see on a regular basis is that people are talking at their followers rather than talking with them. Recently, we found a customer complaint on Twitter regarding one of our clients. Although the complaint wasn’t actually directed at the client, we decided that the best approach … Continue reading →