Tag Archives: social television

Infographic: The Rise of the Second Screen

Posted on by Douglas Karr
158
Second Screen

We’ve written about the future of Social Television, but the fact is that the second screen is already here. Outside of going to the movies, when my television is on at home, I always have a laptop, tablet or my iPhone at the ready. A second screen is natural to me… and it’s becoming mainstream for everyone else, too! Changing Television Advertisements and Product Placement How does this change how we market? Well for one, companies that advertise on television must integrate strategies online. Building out easy to find landing … Continue reading →

SocialTV = Video + Social + Interactive

Posted on by Douglas Karr
114
clipsync_moments

Video technology is skyrocketing… from retina displays, to big screens, to 3D, AppleTV, Google TV… people are sharing and consuming greater volumes of video than ever in history. Added to the complexity is the second screen – interacting with a tablet or mobile device while you’re watching television. This is the advent of SocialTV. While traditional television viewership declines, SocialTV is showing a lot of promise. SocialTV is increasing viewership, helping promotion and even driving direct sales. The possibilities are endless with SocialTV and the applications continue to launch at … Continue reading →

ExactTarget Connections 09: Success By Design

Posted on by Douglas Karr
173

More to come this week on ExactTarget, but today’s opening of Connections ’09 was an incredible event. Being a prior employee of this incredible organization, I’ve participated in previous events and each year the ExactTarget team seems to out do the year before. I spent the morning down in the vendor and partners conference center. There were some familiar companies as well as some new ones. Joel Book pointed out the folks at Digital Evolution Group, who have actually integrated a print on demand system with ExactTarget. Here’s a quick … Continue reading →

It’s Not Getting Easier for Marketers

Posted on by Douglas Karr
131

Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the story and consumers or B2B consumers had to accept it… regardless of how accurate was. Marketers had 3 channels of national television, local radio, the newspaper, billboards, conferences, the (original) … Continue reading →