A few years ago I utilized Raven Tools. It was a solid package that integrated several reporting packages into a single interface. Quite clunky at the time and totally focused on SEO, I opted for other packages that provided a broader look at our clients’ online marketing performance. Raven Tools has grown up, though, providing comprehensive marketing reports that provide insight into your brands organic search, paid search, social, and even video performance – combining data from all of your accounts into a single interface where your competition can be … Continue reading
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates… and the results are quite striking. The number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%. Compared to last year’s results, that’s an increase of 61%. What’s even more striking is the exceptionally high performance results for newsletters that included social sharing buttons. Those emails had an average click-through-rate (CTR) 158% higher than emails that didn’t include social sharing. View the infographic below and download the … Continue reading
As with much marketing and sales, connecting the dots is sometimes difficult between the activity consumers take and the actual point of purchase. No doubt, though, that there is a correlation between social activity and purchase behavior. CMOs are beginning to acquire research that there is causation as well… exciting stuff! This infographic from SocialAnnex, a social media marketing platform for ecommerce, provides some key findings. Useful customer information, be it leads, demographics, sentiment, consumer behavior, in the interest of forecasting, soliciting or steering product development is a complex and … Continue reading
Our content marketing platform client, Compendium, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of week, and what to say. While a lot of these findings are not surprising, I was particularly intrigued by the differences in Twitter and LinkedIn. As the infographic shows, using an exclamation results in high click throughs for LinkedIn, but it does the opposite for Twitter. Furthermore, using a number in a tweet results in 50% more click throughs, but it has no … Continue reading
What good is your content without enabling the ability for that content to be shared? I’m always surprised when I read an amazing page and there’s either no sharing buttons or it works improperly. If I click a share button and the title and description don’t come up, I’m typically too busy to make an edit and push it out there. I just bail… additional readers lost! I don’t have every sharing button on our site. Over time, I’ve identified the ones that appear to bring us the most relevant … Continue reading
Great data from Facebook, LinkedIn, Google and Yahoo! on social logins, social sharing and ecommerce conversions. Monetate works with retailers like BestBuy, Urban Outfitters and sites like QVC and Comcast to optimize their sites to increase conversion rates. Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. Consider social login and social sharing to increase conversion, engagement and other metrics. Infographic by Monetate.
A huge part of marketing is the ability to have an infinite stream of content to support your people, product or service. In the business world, things change every day – we get new business, we develop new products, we offer new services and we get new customers. Each event provides great fodder for new content! In fact, the only way to run out of great content on a corporate web site is to run out of people, products, services or customers. That can happen and it’s probably a good … Continue reading