Social Publishing

Martech Zone articles tagged social publishing:

  • Social Media & Influencer MarketingWhy People Follow Brands on Social Media

    What Makes Consumers Want to Follow a Brand on Social Media in 2024?

    Social media has become more than a platform for social interaction; it’s become a dynamic hub for brands to engage with prospects and customers. The reason behind this transformation is deeply rooted in the behavior and preferences of consumers. Understanding why individuals follow brands on social media can offer valuable insights into crafting strategies that resonate with target audiences. The…

  • Marketing ToolsLater: Visual Social Media Publishing and Link In Bio Tool

    Later: The Visual Social Media Publishing and Link In Bio Platform For Small Businesses

    As companies grow their social media presence to monitor their target audience and customers, communicate with them, research their competition, and promote their products and services, the challenge is to scale their marketing efforts across the changing landscape of social media platforms and the mediums each one offers. It’s nearly impossible, and definitely not efficient, to work natively within each…

  • Social Media & Influencer MarketingWhat Is The Impact of Social Media Marketing?

    What Is The Impact of Social Media Marketing?

    What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or…

  • Search MarketingReputation.com Social Suite

    Social Suite: Social Media Management for Large, Multi-Location Enterprises

    Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated…

  • Email Marketing & AutomationAct-On: Cloud-Based Marketing Automation Platform for Customer Lifecycle

    Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

    Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective, and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller, and so are…

  • Content Marketingtrack screen

    Source Metrics: Social Marketing Optimization and Analytics

    Source Metrics has announced its Social Media Inbox. This new feature is unlike other tools as it offers actionable detailed information as it happens rather than high-level business intelligence in weekly or monthly reports, and allows marketers to distill 1000s of daily mentions down to about 20 of the most important actionable mentions according to following. The Social Media Inbox…

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