Using Social Media to Grow Your Next Event

Social Promotion of Events

When it comes to social media and event marketing, the lesson is: start using it NOW – but make sure you listen before you leap. Social media users surpassed email users globally three years ago and social networks are only projected to keep growing. Think of social media as a communication channel beyond a promotional tool or an advertising replacement. One-to-many communication platforms are less and less effective. So success in today’s digital world requires event organizers to let go a little and facilitate “many-to-many” communication. Before you close this … Continue reading

SEO Is Dead

SEO is Dead

SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time for you to see the truth about SEO… and adjust accordingly. Of course we utilized a nice baity title to attract some attention, but it’s time that someone stood up and … Continue reading

Websites Can Run Scheduled Tasks with Cron

clock

We have a number of redundant monitoring systems at work that regularly execute processes. Some run every minute, some once a night depending on what they are doing. For example, we might execute a script that exports all customers who haven’t made a purchase in 30 days to send them a coupon. Rather than trying to keep track of all of these by hand, it’s much easier to build jobs that are automatically scheduled and executed. On Unix-based systems, this is accomplished with Cron. For you folks that know what … Continue reading