Technology and Marketing Advice from New Media Marketing Experts
Last year, I wrote a post in response to Jonathan Salem Baskin, taking exception to his notion that Social Media could be dangerous for companies. (I actually agreed with him on many counts). This time – in my opinion – Mr. Baskin nailed it. Every company has been jumping on the social media bandwagon, increasing marketing spend in that arena, but few are seeing the returns they had hoped for. Burger King has grilled through a couple of CMOs and … Continue reading
UPDATE: Flowtown no longer supplies these services. See Fliptop. Today, I received an invitation to test out Flowtown. Flowtown is a new application that allows you to upload your email subscriber list and append social media to the list. I tested it with my email list and it worked flawlessly. As companies continue to adopt social media, tools like Flowtown will come in handy to synchronize their following outside of email and into other social applications and networks. Click through … Continue reading
This week I was in Houston and Austin speaking and being a panelist for their respective Online Marketing Summits. Be sure to check out their Cities and Agendas page and attend an event… the quality of the presentations were outstanding and conference host, Aaron Kahlow, kept the events engaging and fun. Yesterday I shared a tip from Apogee Search on buying links to a third party site. One other tip I received at the summit seems like a total beginner … Continue reading
This week I was in Houston and Austin speaking and being a panelist for their respective Online Marketing Summits. Be sure to check out their Cities and Agendas page and attend an event… the quality of the presentations were outstanding and conference host, Aaron Kahlow, kept the events engaging and fun. In the past, I’ve done some pay-per-click advertising on my own and lost my shirt. I’m not sure it’s a strategy for amateurs like me – I’d leave it … Continue reading
EverEffect is an online marketing company that plans and executes interactive campaigns. They specialize in creating the overlap of finding prospects online, getting them to become customers, and keeping them loyal to your business. I had the pleasure of meeting with Jim Brown, President of EverEffect, a few weeks ago and it was an engaging conversation that extended a good 30 minutes over our time! Jim’s newest endeavor is an evolution in Interactive Marketing Strategies. To put it bluntly, Jim … Continue reading
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