Tag Archives: social media

Enterprise Social Media Marketing Platform Features

Posted on by Douglas Karr
208
Shoutlet

Shoutlet is a company that I’ve been wanting to write about for quite a while. Good friend Chuck Tobar stopped by our office last week and we had a lengthy discussion on enterprise social media marketing platforms and the skyrocketing growth and attention that Shoutlet is getting in the industry. Recently, friend Scott Bleczinski joined the Shoutlet board – Scott is one of the best sales executives I’ve ever had the pleasure of working with so I’m sure we’ll all continue to see Shoutlet leading the industry. Social Media Marketing … Continue reading →

Conversocial: Route Your Social Media Customer Service

Posted on by Douglas Karr
38
Conversocial Priority Response

Too many companies launch their social initiatives out of their marketing department without any plan for customer service issues. Consumers don’t care that you’re on social media for marketing… they just want their customer service issues taken care of. The irony is that poor customer service response will destroy social media marketing efforts altogether. Conversocial is purpose built for social customer service, providing a seamless workflow with robust and focused features. Features of Conversocial Intelligent Prioritization – Conversocial prioritization engine uses natural language processing and analysis of historic responses to … Continue reading →

The Dumbest Smart People on Facebook

Posted on by Douglas Karr
96
Dumber

This was one of those rants where I really wanted to take screenshots and share names… but I’m going to try to give these folks the benefit of the doubt. Hopefully they aren’t the narcissistic idiots they came off as and they were just having a bad day. The truth is that I’m growing weary of social media and I’m spending less time engaged in debate there. Why? The sharing of ideas, perspectives and respectful debate are disappearing. Some of these people on Facebook are so amazingly brilliant that when … Continue reading →

nBA Insight: Actionable Social Business Intelligence

Posted on by Douglas Karr
99
NewBrandAnalytics

newBrandAnalytics delivers social intelligence solutions for the restaurant, hospitality, government and retail industries. They decipher and analyze reams of social media feedback and translate it into operational insights at local, regional and brand levels for their customers. Here’s an overview of how nBA is utilized in the Restaurant Industry: nBA Insight collects and processes massive amounts of unstructured social media comments about your business at the local, regional, and brand level, so that you can listen to unique top-of-mind feedback offered on the Internet. Their process uses a combination of … Continue reading →

How to Integrate Your Content Strategy & Social Media Campaigns

Posted on by Jayson DeMers
172
content-strategy

The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy has become even more important. Branded content is working wonders for many companies, and we’re not just talking about the content of websites here. We’re looking at well-crafted, skillfully packaged, … Continue reading →

Better Ingredients. Better Pizza. Better Social Strategy.

Posted on by Douglas Karr
195
papa-johns

Mind the spelling error and the fact that a fat guy was ordering Pizza Hut on a late night… and read this carefully. After I couldn’t seem to get the Pizza Hut application to work on my iPhone, I went back and looked at the reviews. I was startled to see so many 1-star reviews claiming the same issues that I found… the app just didn’t work and kept crashing. Doesn’t Pizza Hut realize how many people are utilizing mobile and how many people they’re frustrating that are simply moving … Continue reading →