Presentation: Going Social – The Business Edition

Going Social

Yesterday I spoke at the International Association of Business Communicators in Indianapolis. The dynamics of the audience were mixed between both small and large companies, and business people that spanned social media from newby to experienced social marketers. Going Social Each time that I prepare a presentation, I go back through the history of presentations I’ve done in the past… dropping slides and information that are no longer timely, and adding new slides for topics of late. While we’re always on the edge of what’s occurring in social media, the … Continue reading

Audience vs Community: Do You Know the Difference?

audience-community

We had an amazing conversation with Allison Aldridge-Saur of Chickasaw Nation on Friday and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native American Lessons for Community Building. In part two of her series, Allison discusses Audiences versus Communities. This struck me as one of the most important elements of the entire series. I’m not sure that too many marketers recognize that there is such a distinct difference between an audience … Continue reading

Making the Most of your Monetization

Monetization of a blog is difficult unless you have a lot of traffic or if you have a great niche. I run a few different advertising technologies on my site and have been impressed with the revenue I’ve attained. One of the issues with running ad space is getting the most out of the real estate. Do you run display ads? Banners? Buttons? Text links? I believe this is the idea behind new efforts such as Rubicon Project (which has increased my revenue on pay-per-click advertising three-fold on my blog). … Continue reading