When it comes to social media marketing, analytics is the game changer. Without analytics it becomes next to impossible to determine which campaigns are successful, where to direct the ad revenue, and what connects with customers. However analytics for the sake of analytics is of no use. Only those that explain how social media interventions add value or result in conversions matter. Awe.sm undertakes performance marketing for social media. It enhances social media analytics with “actionable insights,” allowing businesses and marketers to get a clear and measured response to questions … Continue reading →