Social Media And Brands

Martech Zone articles tagged social media and brands:

  • Marketing Infographicssnapchat logo

    The Social Marketing Potential of Snapchat

    While marketing strategists have found many successful ways to promote their brands on Facebook and Instagram, there is a powerful app that often gets overlooked: Snapchat. This app has over 26 million active U.S. users with a core audience between ages 13 and 25, but the only way to interact with a user is if they add you. Clothing retailer,…

  • Marketing Infographicsfacebook like

    Like Us! A Survey of Users on Brand Engagement

    Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I…

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