Tag Archives: social media analytics

Enterprise Social Media Marketing Platform Features

Posted on by Douglas Karr
181
Shoutlet

Shoutlet is a company that I’ve been wanting to write about for quite a while. Good friend Chuck Tobar stopped by our office last week and we had a lengthy discussion on enterprise social media marketing platforms and the skyrocketing growth and attention that Shoutlet is getting in the industry. Recently, friend Scott Bleczinski joined the Shoutlet board – Scott is one of the best sales executives I’ve ever had the pleasure of working with so I’m sure we’ll all continue to see Shoutlet leading the industry. Social Media Marketing … Continue reading →

5 Insights Social Data Can Reveal for Your Business

Posted on by Jayson DeMers
132
social media insights

With social media sites such as Twitter and Facebook on the meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason. The sheer volume of social media data makes it incredibly difficult to analyze. However, various data services are popping up to answer the challenge of making sense of all this potentially advantageous consumer information. Here are five insights social data can provide for businesses. Real-time … Continue reading →

nBA Insight: Actionable Social Business Intelligence

Posted on by Douglas Karr
89
NewBrandAnalytics

newBrandAnalytics delivers social intelligence solutions for the restaurant, hospitality, government and retail industries. They decipher and analyze reams of social media feedback and translate it into operational insights at local, regional and brand levels for their customers. Here’s an overview of how nBA is utilized in the Restaurant Industry: nBA Insight collects and processes massive amounts of unstructured social media comments about your business at the local, regional, and brand level, so that you can listen to unique top-of-mind feedback offered on the Internet. Their process uses a combination of … Continue reading →

Adobe Social and the Adobe Marketing Cloud

Posted on by Douglas Karr
225
Adobe Social

When Adobe made the Omniture purchase, I was concerned that they would just give up on the analytics front and the products would be lost among their publishing tools. As we work with more and more clients and see the Adobe Digital Marketing Suite truly assemble, I’m starting to change my mond. Test & Target is a great platform and the seamless integration and common usability to Analytics makes it a must. Next up is Adobe Social. If you’re an Adobe Analytics user, Adobe Social is pretty much a mandatory … Continue reading →

Totally Awe.sm Social Media Analytics

Posted on by Douglas Karr
226
Social media analytics

When it comes to social media marketing, analytics is the game changer. Without analytics it becomes next to impossible to determine which campaigns are successful, where to direct the ad revenue, and what connects with customers. However analytics for the sake of analytics is of no use. Only those that explain how social media interventions add value or result in conversions matter. Awe.sm undertakes performance marketing for social media. It enhances social media analytics with “actionable insights,” allowing businesses and marketers to get a clear and measured response to questions … Continue reading →