Social Media Analysis
Martech Zone articles tagged social media analysis:
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Analytics & Testing
Douglas KarrDec 3, 2023
Sprinklr Insights: Transform Unstructured Data Into Actionable Insights With AI
Today’s businesses face unprecedented challenges adapting to customer expectations for personalized, real-time digital experiences on their preferred channels. This challenge is compounded by the vast amount of unstructured and siloed data generated by billions of people across numerous channels. 97% of marketers report their brands are ineffective at turning customer data into actionable insights. CMO Council This creates a gap…
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Public Relations
Douglas KarrApr 21, 2023
Media Relations Platforms To Find And Pitch Journalists and Influencers
When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your target audience, whether it’s a traditional journalist and media outlet, or a publication (like Martech Zone) with an influencer operating…
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Search Marketing
Douglas KarrJun 10, 2018
Social Suite: Social Media Management for Large, Multi-Location Enterprises
Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated…
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Analytics & Testing
Douglas KarrNov 16, 2011
Analyzing Social Streams with DataSift
DataSift is a powerful real-time social media data-filtering platform and is one of only two companies in the world with a license to make Twitter data commercially available for non-display purposes, allowing users to search for posts using metadata contained in tweets. And it does so with an incredibly beautiful interface as well as a developer console and robust API…