Tag Archives: social marketing

6 Ways to Resurrect Old Content

Posted on by Douglas Karr
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One of the tips I often provide companies is how to resurrect old content to drive new traffic. If you’ve been blogging for long, you have a lot of great content – and much of it may still be relevant to readers. There’s no reason you can’t resurrect this content to build traffic for your site and drive business to your company. 6 Ways to Resurrect Content Through your next post: Do you ever refer to old posts in your latest posts? Why not? If you’ve written some great content … Continue reading →

Content Curation to Build Trust

Posted on by Matt Chandler
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Gallery Exhibit (via WikiMedia Commons)

Content curation sets up an editorial layer in the delivery of news and other information. Human editors pick the stories their users “need” to know, as an alternative to flooding them with algorithmically-chosen content their users might “want” to know. Continue reading →

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Thanks Google Buzz! Or The Case for User Testing

Posted on by Travis Smith
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On February 9, Google unleashed their newest product, Google Buzz, Google?s first product aimed at real time social media-ish sharing. Buzz is trying to take on Twitter and Facebook, by leveraging Gmail?s existing user base. Buzz?s main competitive advantage is that it is tied directly to an existing Gmail account, so the start-up time for a new user is virtually zero. Once Buzz was released, people were instantly getting real-time updates from their contacts right inside their Gmail. Not long after, the wheels started to come off. Google?s default privacy … Continue reading →

Accrisoft Freedom: A Different Kind of CMS

Posted on by Michael Reynolds
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Accrisoft Freedom

Most modern websites utilize a CMS (Content Management System) to allow the website administrators to make changes, post content, and manage the website. This is in contrast the old days of calling your design agency to get changes made, which could get very expensive and caused delays in updates. While website management was previously the realm only of highly skilled individuals (sometimes called “webmasters”), a CMS opens up control to non-technical members of an organization, such as the marketing director, administrative assistant, or even the CEO. At SpinWeb, we create … Continue reading →

bing + twitter = real time search

Posted on by Adam Small
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Microsoft unveiled a new feature for their bing search engine- twitter search.  It is located at bing.com/twitter and is already live.  According to Microsoft this is a major step toward a search that relies on real-time data as opposed to archived links.  The popularity of the tweeter will also have an impact on the ranking results. Google quickly followed Microsoft (you don’t hear that often!) and announced their own real-time twitter search later in the day. The ability to search in real-time is a panacea for search engine companies and … Continue reading →