Tag Archives: social marketing

How Not To Freak Out About Content Marketing

Posted on by Jesse Thomas
30
Content Marketing

So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s a tall order. Everyone has to be a content marketer these days. But don’t freak out. Really. Take a look at our presentation below for the step-by-step to making good — scratch that — awesomesauce … Continue reading →

Source Metrics: Social Marketing Optimization and Analytics

Posted on by Douglas Karr
121
Social Metrics Analytics

Source Metrics has announced its Social Media Inbox. This new feature is unlike other tools as it offers actionable detailed information as it happens rather than high-level business intelligence in weekly or monthly reports, and allows marketers to distill 1000s of daily mentions down to about 20 of the most important actionable mentions according to following. The Social Media Inbox lets online marketers quickly identify what’s being said about their brands across digital media and prioritize their responses in real-time. The Inbox determines the tone of mentions by examining keywords … Continue reading →

Tellagence: Social Marketing Intelligence

Posted on by Douglas Karr
181
Social Marketing Intelligence

Marketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities: Observation – an audience that simply follows and captures the information for their own personal use. Interaction – a community that responds and provides feedback to the information that’s distributed. Promotion – people within the audience or community who share the information with their audience and/or community. For companies interacting in social media, these activities are difficult … Continue reading →

SEO Is Dead

Posted on by Douglas Karr
184
SEO is Dead

SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time for you to see the truth about SEO… and adjust accordingly. Of course we utilized a nice baity title to attract some attention, but it’s time that someone stood up and … Continue reading →

Podcast: Effective Uses of Blogging & Social Media to Start Your Business

Posted on by Douglas Karr
31

We’re living in some tough times. Those who are employed are concerned about their jobs, those who have lost them may be running out of time with benefits, and those who have decided to take the plunge to start their own business need to do it on a tiny budget. This morning, I had the pleasure of being on Victoria Finch’s live show, The Credit and Finance Show, on Blog Talk Radio. Much of our discussion centered around jumping into social media. Click through to the post if you don’t … Continue reading →