As with much marketing and sales, connecting the dots is sometimes difficult between the activity consumers take and the actual point of purchase. No doubt, though, that there is a correlation between social activity and purchase behavior. CMOs are beginning to acquire research that there is causation as well… exciting stuff! This infographic from SocialAnnex, a social media marketing platform for ecommerce, provides some key findings. Useful customer information, be it leads, demographics, sentiment, consumer behavior, in the interest of forecasting, soliciting or steering product development is a complex and … Continue reading
While businesses and consumers don’t mind filling out some details on a landing page in order to get to information, the statistics are overwhelming that the easier it is the better. Social login makes it easier than ever since the users information is already tied to their social account. Connect with Twitter, Facebook, LinkedIn or Google+ buttons on landing pages and registration pages make it so much easier for the user… while acquiring the necessary data for the marketing or sales department to follow up. According to Gigya’s new infographic, … Continue reading
Great data from Facebook, LinkedIn, Google and Yahoo! on social logins, social sharing and ecommerce conversions. Monetate works with retailers like BestBuy, Urban Outfitters and sites like QVC and Comcast to optimize their sites to increase conversion rates. Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. Consider social login and social sharing to increase conversion, engagement and other metrics. Infographic by Monetate.
A huge part of marketing is the ability to have an infinite stream of content to support your people, product or service. In the business world, things change every day – we get new business, we develop new products, we offer new services and we get new customers. Each event provides great fodder for new content! In fact, the only way to run out of great content on a corporate web site is to run out of people, products, services or customers. That can happen and it’s probably a good … Continue reading