Social Intelligence
Martech Zone articles tagged social intelligence:
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Marketing & Sales Videos
Douglas KarrFeb 25, 2021
Social Media Marketing 101
How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. First, let’s discuss why your company would want to be active on social media. Reasons Why Businesses Use Social Media Marketing Here’s a great explainer video on 7 ways…
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Analytics & Testing
Douglas KarrAug 29, 2015
LeadSift: Capture Intent and Actionable Insights with Social Media
Businesses are constantly trying to capture data on prospects and customers to both find and attract leads, and then to keep and upsell the customers they acquire. There’s a ton of technologies out there to attempt to capture this data. Some of the sources are inaccurate and others out of date. Too bad there wasn’t a source of information that…
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Analytics & Testing
Douglas KarrJan 30, 2015
Infegy Atlas: Intelligent Answers from Social Media
Missing from much of the research I view online is the context of the statistics provided. The statistics are misleading (often on purpose) and based upon windows of ideal circumstances or unusual events. However, they’re shared anyways. Case in point, I’m pretty confident that virtually any medium would tell you they have the best return on investment (ROI). Everyone can’t…
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Analytics & Testing
Douglas KarrApr 12, 2013
nBA Insight: Actionable Social Business Intelligence
newBrandAnalytics delivers social intelligence solutions for the restaurant, hospitality, government and retail industries. They decipher and analyze reams of social media feedback and translate it into operational insights at local, regional and brand levels for their customers. Here’s an overview of how nBA is utilized in the Restaurant Industry: nBA Insight collects and processes massive amounts of unstructured social media…
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Analytics & Testing
Douglas KarrJul 22, 2012
NetBase: Enterprise Social Intelligence Platform
NetBase, formerly Accelovation, is an enterprise social intelligence platform that allows market researchers to measure their social media engagement. The Net Base Monitoring Platform empowers marketers with real-time monitoring and measurement tools that provide instant and interactive insights into what drives customer opinions and behaviors. The NetBase Insight Workbench provides market researchers with a set of analytics, charts and research…