Tag: social integration | Marketing Technology Blog

Infographic: State of Social Media Marketing

Posted on October 27, 2012 by Douglas Karr

Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, … Continue reading →

Janrain: Capture and Amplify Your Social Presence

Posted on July 30, 2012 by Douglas Karr

So you’ve got your social media presence up and running. You’re adding fans and followers by the day and getting a trickle of visitors to your site. Social media is providing you growth, but you’re not seeing the return on investment that all the social media gurus are talking about. Social media appears to be this huge net, but you’re not catching anything because everyone is slipping through the holes. There are two critical events when it comes to social media marketing: Converting a fan or follower into a prospect … Continue reading →

237 Practical Case Studies in a Single Book

Posted on October 29, 2008 by Douglas Karr

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This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →

How’s this for Collaboration? 275 Authors!

Posted on March 24, 2008 by Douglas Karr

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In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →

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