I recently finished reading (for the second time) the great book, Social Business By Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim. The question I often hear is “Where do we start?” The short answer is that you should start at the beginning, but how we define the beginning is probably the most critical step. How does an organization go about integrating social collaboration and social business concepts into all of their functional areas? Should it be an all or nothing effort, or … Continue reading
Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social activity on them. For ages, people have asked peers they trust for recommendations on products and services. Today, whether it’s for a go-to hairdresser or a reliable auto mechanic, consumers … Continue reading
Social media and social technologies are now an integral component of how companies do business. It has become completely intertwined and integrated in our marketing efforts. Digital marketers can’t talk about content, SEO, website optimization, PR. Customers, whether they realize it or not, now have a completely new role to play within the corporate setting. They play a fundamentally different role in many of the tactics marketers once protected behind a wall of silence. We as marketers can’t afford to think of “being social” as something separate from our other activities. This … Continue reading
In March 2008, I wrote that Twitter was becoming my new search engine. Thank goodness Matt Cutts and the folks at Google were reading my post! Kidding of course… I never saw this coming but the answer was right in front of me – combine your social network with your searches to provide more relevant results based on your network. Very cool indeed! Via @jessenewhart on Twitter.