Tag Archives: SMS

Infographic: How to Use SMS to Win Love, Leads, Revenue

Posted on by Adam Small
167
Text Messaging Infographic

Text messaging has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if they need help. Simply put, our agents that utilize the system close properties faster. Marketing texts have a 98% open rate, a 45% response rate and the conversion rate for leads … Continue reading →

10 Mobile Marketing Strategies

Posted on by Douglas Karr
207
mobile-apps

When you talk about mobile marketing, I think almost every marketer gets a different picture of what kind of strategy you’re speaking about. Today we finished a comprehensive mobile training session with about 50 companies present. As Marlinspike Consulting worked with us on the training syllabus, it became clear that there’s a lot more to mobile marketing than one might think. Here are 10 Mobile Marketing Strategies to think about: Voice – somehow, this one always gets left out . Whether it’s simply linking a phone number on your site, … Continue reading →

Infographic: The History of Text Messaging

Posted on by Adam Small
38
SMS History

It’s been 19 years since the very first text message was sent? The first text message was sent on December 03, 1992 to Richard Jarvis from Neil Papworth, who sent the message using his personal computer. The text message read Merry Christmas. Below is a timeline created by Tatango to help your readers understand how text messaging has evolved over the last 19 years. Text messaging alone is now a $565 billion industry and, aside from voice, the most common means of communicating through a mobile device internationally. Source: Tatango … Continue reading →

Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?

Posted on by Chad Pollitt
142
Mobile_Marketing_Statistics

By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company or brand. Over the next few years this percentage will continue to rise. The question is – Is your website optimized for the mobile web and is your inbound marketing … Continue reading →

SMS isn’t Dead, Heard of Geo-Fencing?

Posted on by Douglas Karr
40
windows-mobile

Short Messaging Services (SMS) may seem a little passé with the onslaught of smart phones and mobile applications… but it’s far from dead. SMS, or “Short Message Service,” is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers… SMS is perfectly geared towards mobile marketing applications given its highly personal nature, nearly 100% open rate, ability for highly targeted content based on numerous metrics and its inherent reach in terms of two way communication with consumers. A fantastic … Continue reading →

How to choose an SMS/Text Messaging vendor

Posted on by Adam Small
227
iStock_000015186302XSmall

Mobile Marketing is fast becoming an integral component of many marketing budgets.  Most mobile marketing comes in one of three flavors: Mobile Web Mobile Applications SMS/Text Messaging Mobile Web and Mobile Applications are generally interactive and have graphic components.  The drawback to both of these is that they are costly to implement and maintain.  Because of this many companies begin their mobile marketing efforts with SMS, which has caused an explosion in the number of SMS vendors.  Some of these vendors are great others not so much and some are … Continue reading →