The mobile landscape is continuously evolving, and only marketers that keep up with changes and incorporate them in their promotional and engagement strategies stand a chance of success in today’s highly competitive world. The latest technology to have made it big is Near Field Communications (NFC). Near Field Communications is a technology embedded in the latest mobile devices that allows secure communication (with confirmation) between the mobile device and a transmission device. NFC allows the visitors to delve deeper, to view customized rich media, receive targeted special offers, share experiences … Continue reading →