The numbers are staggering and continue to accelerate. More and more people are trading in their mobile phones for smartphones, generating a huge demand for marketing apps, marketing-optimized web sites, location-based services and interactive mobile and social usage outside the home and office. From the Infographic: The traditional cellphone is being overtaken by the far more capable ssmartphone. Equipped with high-speed Internet connections and lightning-fast processors, these devices have essentially put fully capable interactive billboards in our pockets. How are advertisers taking advantage of this huge potential, and are consumers … Continue reading →