Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C, understand that work hours are changing and buying habits are changing. While retail outlets serve customers during the day and weekends, ecommerce is handling all of the other hours. If … Continue reading
It’s always interesting to note out other marketers are leveraging social media for their own benefit. Pagemodo has developed an infographic on How Marketers Are Using Social Media Successfully. The infographic is based on a recent survey and showcases the most common benefits of using social media. Including: How important is social media marketing for small businesses? What percentage of exposure small businesses gain via social media Which factors produce the most results More!
Ever since I picked up @kyleplacy‘s and @edeckers‘s book “Branding Yourself” I began to second guess a decision I made early in my young tech start-up. Years ago, I created a persona named Addy. She was a feature of the software, but more than that, she was the most hands-on servant to our customers. My goal was for people to associate her person with AddressTwo more strongly than my own. It worked. And today, I begin to wonder: was I wrong to want someone else to be the face of … Continue reading
Own a small business? Google research shows that online video can boost in-store sales by 6%, and boost brand recall by as much as 50%. Google and American Express are teaming up and producing videos for small businesses to promote their small business through the use of video. My Business Story is a free tool for small businesses from Google and American Express. The tool offers a step-by-step guide for small business owners to create a free, professional-quality video about their businesses. The videos created with the My Business Story … Continue reading
When I speak, as I did today, to an audience of business people curious about blogging, this is a statement that often turns a light bulb in their heads. Yes. You can moderate comments. Yes. It’s okay to decline a negative comment. I recommend to all businesses to moderate comments. I also encourage those same businesses, though, to analyze the opportunity and risk associated with a negative comment. If it’s a constructive criticism that’s actionable or has been resolved by your company, it opens an awesome opportunity for you to … Continue reading