Technology and Marketing Advice from New Media Marketing Experts
It’s with great anticipation that I await the yearly arrival of the Google Zeitgeist. Not just because I get to say it a lot, but also because it’s a fantastic yearly treat to look into the state of search from the past year. Continue reading
On Friday, I spoke at eduDEV, a conference of University educators and marketing departments, about the use of Analytics. Much of the audience utilize Google Analytics, so the presentation was modified for it. Rather than do another boring presentation on Google Analytics, I wanted to provide the audience with an impact of what their analytics applications were missing and what other tools were out there to fill the gaps. The tools that I made mention of in my Analytics presentation: Google Analytics URL Builder – a simple tool to generate … Continue reading
Categorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting… it’s downright painful. In December, I predicted that 2010 would be the year of filtering, personalization and optimization. I’m not sure we’re even close yet – we might be years off. The bottom line is that we need it now, though. The noise is already deafening. If you don’t see the video, watch Web 3.0 on the blog. Google is still just a search engine, only providing you dumb data … Continue reading
While working with a client this morning, I logged into Google Webmaster Central to take a look at the top search queries driving traffic. What I discovered was one heck of a useful upgrade! Rather than simply providing keywords, positions and click-throughs, Google has upgraded the interface to a Google Analytics-style interface. Since ranking now varies based on personal search profiles, Google now provides you with the range of positions your URL was found in, as well as total number of impressions and the click-through rate. Too many companies ignore … Continue reading
Last July I moved to a Blackberry. As time went by and I found and installed applications, it got slower and slower. It was as though Apps were a second thought and the Blackberry was never designed to run them. Don’t get me wrong, I really loved the stream of Tweets (thanks to the new Twitter app), Facebook updates, calls and text messages in a single window. What I couldn’t handle was trying to clear the alerts to actually answer a phone call. By the time I got to the … Continue reading
My kids are always making fun of me for my love of animated movies – I simply can’t get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and off… watch how it’s handled by the penguins at the wheel: It’s too bad that Analytics don’t always have flashing red lights “designed to indicate something out of the ordinary” as well as the manuals on how to fix them. Of course – even if they did – as long … Continue reading
