Navigating the Wacky Rules of Facebook Contests and Sweepstakes


Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some promotion guidelines from Facebook – … Continue reading

Last Minute Valentine’s Day Facebook Contests


Love stinks (says the old, fat, single guy)… so you may as well put a great holiday like this to use by ramping up your Facebook Contests. Valentine’s Day is almost upon us… the ultimate commercial holiday that everyone most spend money on, heh. If you’ve been meaning to host a Facebook contest for your fans but haven’t gotten around to planning one yet, this … Continue reading

The Surprising Words That Get Top Content Shared


Recently, I wrote about 2 key elements that article titles should incorporate if they wish to be clicked on and read. Some words don’t just impact what folks read, it can also impact what folks share! This infographic from ShortStack provides data collected from Iris Shoor, Leo Widrich and Scott Ayres. Words that get content shared Blog Posts – Surprising, Science, Critical Twitter – Top, … Continue reading

Super Festive Facebook Holiday Contest Ideas


ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans and, among the things they discovered: Engagement in December increases by as much as 66 percent on custom Facebook Page apps! Other data they uncovered about brands using Facebook Page apps during the month of December: Brands see a 66% increase in contest … Continue reading

25 Awesome Social Media Tools


It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely. When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types … Continue reading

Elements of a Perfect Facebook Contest App

Facebook Contest App

The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are confused not only by Facebook’s complicated rules, but by how to create an app that actually does what they hope it will. Creating the perfect app is both an art and a science, ShortStack‘s new infographic … Continue reading

Successful Strategies for Social Enticement

Best Way to Engage Users

We’ve written about ShortStack in the past and today they sent over a nice note with a helpful infographic. Can you guess the best way to motivate users to spur engage with your brand or business? You got it: contests! That’s what ShortStack found when they did a survey of more than 800 users. (PS: That’s our affiliate link) That result didn’t surprise us — … Continue reading