There are millions of ecommerce sites out there and, thankfully, developers, designers and consultants who work on ecommerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes to e-commerce sites: The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is only 2.13% The higher the average order value (AOV) the lower the product page effectiveness rate is For website with AOV less than $50, the effectiveness rate is at 25%. … Continue reading
The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase. Maxymiser identifies 5 influential personas of shoppers. They are the bargain hunter, the first-time online shopper, the touchy feely shopper, the needs-inspiration shopper and the last-minute shopper.
Today’s consumers have developed unique pre-purchase behaviors – even when shopping locally. The use of mobile applications and the mobile web prior to a purchase offline is growing in popularity. Consumers are finding places to shop, reading reviews, looking for deals and researching the product. The great news for retailers is that shopping in-person is still essential. Personally, I tend to research online and purchase online… unless I’m anxious to get the product in my hands immediately. I hate shopping, though, so I might be a bit different than other … Continue reading
We posted about Milo, an acquisition of eBay. Milo’s goal is to have every product on every shelf in every story available on the web. And they’re already pushing retail outlets this holiday season! There are some great tips here and opportunities for retail outlets to supplement their instore sales by driving traffic to their store from online. Sounds like it’s time to warm up the Jingle Bells and the Gingerbread cookies, and begin driving some sales! Infographic via Milo.