We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic… the folks at SaleCycle have found that the faster you get a shopping cart abandonment email sent, the higher the conversion rate! There are three key questions about basket abandonment emails that SaleCycle continues to answer: Timing: How long should we wait to email our customers? Tone: Should we be direct, or use a … Continue reading
You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket advertisements to them as they visit other sites. The return is typically nice on remarketing campaigns. However, that’s after they’ve abandoned… how about before they abandon? Providing wish lists, free shipping, up front costs and … Continue reading
The folks at Monetate are at it again with another great infographic, this time on avoiding shopping cart abandonment. 75% of all shopping carts are abandoned… wow! This infographic provides a breakdown of the perfect checkout page with tips on each of the elements associated with a low abandonment rate. As well, they provide some Do’s and Don’ts of developing your ecommerce experience in order to reduce the risk of abandonment.
This infographic from Monetate has some great tips on reducing shopping cart abandonment. They use the term “avoid” which I don’t believe is accurate, though. No one can avoid shopping cart abandonment on their ecommerce website. 75 percent of people who were forced to register first never tried to purchase. In one case study, customer purchases increased by 45% after forced registration was removed. Jared M. Spool of User Interface Engineering. I’m always surprised when I meet a client with an online checkout process and how few of them have … Continue reading
I’m not an environmentalist. Nor am I a supporter of “An Inconvenient Truth”. The data are suspect and I think it’s human arrogance that believes that our bad actions are somehow killing the Earth. The Earth isn’t in trouble… it’s people who are. I’d like to drive an electric car, but I know that they’re inefficient and still, ultimately, burn fossil fuels. I’d like to drive a car that uses alternative fuels, but I know that making that fuel is inefficient and… ultimately burns fossil fuels. Perhaps a hybrid is … Continue reading